Target Audience
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Enterprise / Large Chains
Enterprise/Large Chain FnB Owners/Operators need to focus on ever growing their huge volume of sales, by driving repeat loyalty customer purchases, following through on each customers’ lifecycle and most importantly growing brand share of the market across all consumer lifestyle activation points. Aigens helps enterprise / large chains FnB in increasing sales volume & maintaining customer loyalty with various software such as:
> Middleware, API integration, POS system / POS consultation
> Online ordering, self-service kiosk / digital kiosk, order management system,
> Customer relationship management (customer loyalty)
> Merchant console & performance dashboard.
Casual Dining
SMEs FNB players are giants such as Enterprise FnB players, the differentiator with the scale and size of operations not being international and/or overall size of operations being slightly smaller in comparison, focusing on their local region. Sit Down and Casual Dining FnB Players tend to be in a cycle of business growth where brand building is primarily focused on their local region, before product diversification or franchising their operations. Aigens helps Sit Down / Casual Dining / SME (Small Medium Enterprise) FnB in increasing sales volume & maintaining customer loyalty with various software such as
> Middleware, API integration, POS system / POS consultation
> Online ordering, self-service kiosk / digital kiosk, order management system,
> Customer relationship management (customer loyalty)
> Merchant console & performance dashboard.
Quick Service Restaurant
Quick Service Restaurants (QSRs) – FnB Owners/Operators as the naming suggests focuses on providing customers with food as quickly as possible. Hence their target Audience as much as atmosphere for dine-in being great, are focused on getting the value of the meal based on the the parameter of (1) Shortest Order-Payment-Collection of Food, versus (2) Satisfaction of the meal consumed in taste and convenience – that suits their ease of lifestyle.
The Competition for QSRs is among the most heated, fast-paced landscape faced with new brand names constantly chipping away at market share. Hence Customer Loyalty, constant engagement via customer touchpoints are crucial, with various software such as:
> Middleware, API integration, POS system / POS consultation
> Online ordering, self-service kiosk / digital kiosk, order management system,
> Customer relationship management (customer loyalty)
> Merchant console & performance dashboard.
Cafe
Cafe Owners/Operators have a very specific set of challenges, defined as not only the provision of beverages that are tailored for their intended customers, but also product/brand differentiation against competitors by allowing a mix of beverages with complimentary meals/snacks aligned to their identified customers. Usually Cafe Owners build their business as a destination, hence capturing new customers outside of the local/promoting orders outside of their location is a constant work-in-progress.
Using Aigens CRM System, Own the Data of Your Customer Preference. Increase Sales & Customer Satisfaction of Food Online Ordering Technology with various software such as:
> Middleware, API integration, POS system / POS consultation
> Online ordering, self-service kiosk / digital kiosk, order management system,
> Customer relationship management (customer loyalty)
> Merchant console & performance dashboard.
Hotel Restaurant
Restaurants Operating as a Tenant in a Hotel, are constantly engaging in Mutual Brand Building with the Hotel’s Prestige Namesake and Corresponding Target Demographics. As a result, the FnB Operator on Premise needs to maintain a certain perceived value of the meal offered to customers and hand-in-hand the dining experience with that meal. Hence the Customer Experience is key for profit-making , and constant engagement will ensure customer loyalty which results in higher average order – for every tier of meal packages.
Engage in Mutual Brand Building with the Hotel’s Prestige with various software such as:
> Middleware, API integration, POS system / POS consultation
> Online ordering, self-service kiosk / digital kiosk, order management system,
> Customer relationship management (customer loyalty)
> Merchant console & performance dashboard.
Hotel Hospitality
For this group of Hotel Operators / Hospitality management – they require a robust system put in place that is agile and quick to change when needed. As they own both business (Hotel & restaurant) , they will also require systems that allow for on-premise orders by guests when engaging in various activities (e.g. when out at the deck pool lounging, after gym/ tennis to be able to order drinks/meals to the guest location OR to order ahead for dine-in at the restaurant or for room service, all charged to the room for post payment or flexibility to settle payment immediately.
Aigens helps Hotel Group-Owned Restaurants with cutting-edge technology such as:
> Middleware, API integration, POS system / POS consultation
> Online ordering, self-service kiosk / digital kiosk, order management system,
> Customer relationship management (customer loyalty)
> Merchant console & performance dashboard.
Private Membership Club
Golf Clubs, Yacht Clubs, Football Club, Cricket Club those member exclusive clubs simultaneously offering Accommodations. Aigens helps you to multiply FnB revenue from private membership club with cutting-edge technology such as:
> Middleware, API integration, POS system / POS consultation
> Online ordering, self-service kiosk / digital kiosk, order management system,
> Customer relationship management (customer loyalty)
> Merchant console & performance dashboard.
Food Court
Food Court and Canteen operators have the complex task, not only of ensuring full leasing of tenants of the premise, but easy consolidation of all payment options that can be reconciled daily either as a master payment aggregator or allowing the individual tenant independence of reconciliation. Each choice for payment reconciliation will require a system that is able to pull all orders for on-premise and off-premise seamlessly into their POS , thus the ability for each technology across the entire operations to operate optimally and communicate seamless is the goal to achieve the highest margin revenue
Aigens provides cutting-edge technology such as:
> Middleware, API integration, POS system / POS consultation
> Online ordering, self-service kiosk / digital kiosk, order management system,
> Customer relationship management (customer loyalty)
> Merchant console & performance dashboard.
Counter Services
Counter Services Owners cater to diners who’s lifestyle sees them within comfortable walking distance from where they are/ their intended destination. Hence orders need to be processed immediately with the food already pre-prepared or with a queue system in place. These FnB owners operate with a small and efficient footprint. Aigens helps you to improve operational systems efficiency with cutting-edge technology such as:
> Middleware, API integration, POS system / POS consultation
> Online ordering, self-service kiosk / digital kiosk, order management system,
> Customer relationship management (customer loyalty)
> Merchant console & performance dashboard.
Bars / Pubs / Clubs
Bars/Pubs/Club owners are purveyors of entertainment venues for socializing typically. With Covid, while the total group sizes and holding capacity of the venue has changed, what has increased is the hunger by patrons yearning to capture back the intimate experience of socializing with food and drinks. Aigens provides cutting-edge technology such as:
> Middleware, API integration, POS system / POS consultation
> Online ordering, self-service kiosk / digital kiosk, order management system,
> Customer relationship management (customer loyalty)
> Merchant console & performance dashboard.
Cloud Kitchen
Cloud Kitchen Operators are geared for great volume of online food deliveries, and as such a stable seamless integration of middleware with 3rd party partners is paramount.
